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Date posted: 22nd March 2016

A BARKING mad dog owner has admitted to spending more than £30,000 on her pet Chihuahua.

The pint-sized pooch, called Queenie, has a bespoke wardrobe rammed with expensive dresses, coats, hats, wigs and accessories as well as a personalised buggy and luxury poo bags.

The mollycoddled mutt has 30,000 followers on Twitter, including TV presenter Jonathan Ross.

Her mum and daughter owners Josephine and Kelly Carter, from Carshalton, Surrey, bought the dog two years ago and confess they now spend more on her than on themselves.

Josephine, 50, owner of dog fashion website Licks of London, said: “Queenie is worth every penny.

“I spend way more money on Queenie and her wardrobe than I do on my own.

“I just can’t help myself and when I can I make sure we’re matching, even when it comes to her poo bags.


“She has her very own personalised buggy too, complete with fully functioning chandelier, which helps her to get around as she’s so tiny, but we make sure she gets a good walk every day too.

“Queenie has the highest end beauty products including her toothpaste, shampoo, conditioner and doggy nail varnish, she always has to sparkle and loves being pampered.”

Josephine told how Queenie is often hounded by the ‘puparazzi’ wherever she goes.

She said: “She’s the most glam dog around and I constantly have people coming over to us asking for photos and asking where her outfits are from.

“People even recognise her in the street now.

“Our motto is to not follow trends in the dog world but to set them – life’s too short for an ugly collar.

“People think we are barking mad but I wouldn’t change it for the world, it’s all just a bit of fun.”


Having competed in dozens of competitions Queenie now judges them and has even been granted VIP access to all the shows she attends.

Josephine added: “I can’t take Queenie anywhere without people making a fuss, she’s definitely a celebrity in her own right in the doggy world.

“She’s in her element at shows too, she just sits backs and relishes in her outfits and the attention she receives.

“We’re not silly with dressing Queenie up.

“If it’s hot she goes au naturel, but in the winter she’s so tiny and gets cold quickly – plus she absolutely loves it.

“Humans wear clothes every day to keep warm, it’s no different for Queenie.


When Queenie gets home Josephine said she can’t wait to stretch out on her black velvet chaise lounge, which is encrusted in diamonds and has pink lining to match the curtains in the living room.

She said: “Queenie loves a nice long soak in the bath too and after she gets a pretty pawdicure, with special doggy friendly nail varnish, which finishes her day off nicely.”

After starting her online business nine years ago Josephine admitted sales have soared since Queenie became Managing Director.

She explained: “I’ve always loved dogs and grew up with Yorkshire Terriers but three years ago I decided it was time for a change.

“I kept being drawn back to Chihuahuas.

“They’re so smart, adorable and loving, and Queenie is all that and more.

“She’s the star attraction of Licks of London now and our sales have rocketed in the past three years, and it’s all down to Queenie.


“I love spending money on her.

“When we go abroad now my partner Del knows to scout out the best doggy boutiques before we even get there as they’re the first place I want to visit.

“I hate leaving Queenie so I always need to take her a present home.

“Even if I just leave her for a few hours I have to take her a new toy home.

“Queenie really is pawtastic and the best example of why a dog is a girl’s best friend.

“You can follow her on Facebook or Twitter.”